Hope you’ve been having a great week?
In Today’s Post I’ll be highlighting a few mistakes brands make especially here in Nigeria when it comes to Influencer Marketing. If you want to know more about what Influencer Marketing is and how to go about it you can read up on my previous post HERE
Top: Ankara tied as a top (DIY)
Pants: Mustard Pants from an online store @k.tdavids
Straw Bag: @Thisthingcalledfashionn
Straw hat: Locally bought
#3 Common Mistakes …
Sending sample pieces to the Influencer: Whether it’s a paid collaboration or not please be sure to send the regular piece of clothing you’d send to a customer. Do not send a sample piece or prototype.
Sending in “No Package”: No matter what always package your product well let it look appealing cause the honest truth is you’re not only trying to get the Influencers audience but you’re also trying to leave a lasting impression on the Influencer themselves. They also have the purchasing power to buy from whatever brand they want asides the collaboration.
Approach: Your manner of approach is everything, it determines if you pay or not, the amount you pay, what you get, the way your brand would be perceived. The relationship you build or “not” build.
I would love to send you designs from my brand in exchange you take pictures and post, we repost on our page which would help increase your exposure”
The manner of approach in Email 1 is quite unappealing and as a blogger I would be reluctant to work with this brand (except you’re a very well Established brand I stand to get exposure from and not sink into your feeds without getting noticed ) then you’re literally demanding through out the email and no one likes being told what to do.
You are one of our favourite bloggers! We love your work and would love to send you some of our pieces. If you are interested, kindly have a look at our website or Instagram page and let us know 2 items you would like. We can send them to you & if you like them you can post it and tag us on Instagram. Totally your choice! Looking forward to hearing back from you. Xx
Email 2 above is a much better approach, you’ve thrown in a compliment and left the space open for the Blogger to make a decision. This does not guarantee a free blog collaboration but even if you do not work with said blogger you have left a very welcoming impression.
That’s all from me,
|Thanks for reading |
Till next time
Do you love my Mustard Pants? And would you be getting one ? If you do how would you rock yours? And what’s your opinion on Influencer Marketing ?