It’s about time I wrote about this, not just from a social media consultants perspective but also as a blogger/influencer who has been disgusted by ill-mannered marketing approaches and blown away by well thought out messages.
Don’t be spammy.
Just don’t do it. Do not send DMs/comments requesting for a follow back or create a group and share a link to your new product/post without permission.
Don’t ignore comments: Engaging with your customers is vital for business. They feel heard & more relevant but with no engagement they may feel as if you don’t care about their question, comment or concern. It all comes back to customer service. Don’t ignore relevant comments. Use them as an opportunity to interact with your followers.
Don’t rely on automation: This aspect is still very new to Nigerian business which is a good thing on this case because the brands still maintain a personal touch with their customers. Give them a personal experience, nevertheless it doesn’t hurt to schedule a few posts in a week to help relief the workload and stay consistent.
Don’t forget to network. Just as you would in real-life, it’s also important to make connections and grow your brand by building quality relationships on social media. You never know who you might be interacting with or better still that person or brand might refer you to other people who need your services and that’s the power of a few word-of-mouth shoutouts.
Don’t connect with everyone: I used to find it hard explaining this particular point a while back but I have come to realize that just because someone follows you, doesn’t mean you have to follow them back, no it’s not coming from a place of pride but Think of it as choosing who you surround yourself with in real life. Before you follow back, think of how it will reflect on you. Is this someone who would represent you and your business in a good way if customers saw that you were associated with them? or is this account fueling negative energy to you?
DO take time out to understand your audience.
Just as you know yourself, it’s as important to know whom your target audience is. What do they do for a living? what time(s) they spend online etc. relevant information to help with what content to share & best times to share. Do not know how to? Hire the services of a Social Media Expert/Consultant to help CLICK HERE but it’s important to know your target audience at a base level will be valuable to when and what you post.
DO Consider what platform(s) is right for your business.
For example, a new accessories brand may find it easier to make a better impact on a photo-focused platform like Instagram, whereas a tech company making drones which might want to showcase their products via video-sharing platforms like YouTube.
Nevertheless Instagram now known as a social media platform for selling products with the direct link feature to shop now available to the masses, it’s safe to say Instagram should be one platform to highly consider to help push sales and awareness if done the right way.
DO Stay Social
Stay Social by actively engaging with other people’s content (if it’s appropriate), replying to direct messages. Also liking and sharing content you love from other pages and tagging.
Do Remember, social media is all about being social – and you have a part to play in upholding this notion.
DO Think before Tagging
This is one I find annoying & frequently done from time to time, yes this might bring the attention you need but also be considered as irrelevant attention so do think before tagging; tag businesses & people to create a dialogue or highlight something you love about them not random people in hopes of follow which can be quite spammy, unproductive or engaging.
For example: Brand posts picture of shoe, Tags 10 Influencers on one post to see shoe, Influencer logs in, taps to see post either blocks account or removes herself/himself from post but if
Brand posts picture asks a relevant question relating to the influencers niche or an on-going problem asking for their opinion? Influencer feels a tad bit important or need to voice her opinion which brings more credibility to your brand.
DO Think before Tagging
Tag & give credit when due. Esp; on Twitter and Instagram. Stay on the right side of social media etiquette by giving credits to the author or photographer when you share an interesting image or tweet. If possible go the extra mile to ask for permission.
Do your research: There’s nothing like researching, reading and growing your mind adding value to your intellectual property. I did that today and I learnt something new which I’ll be putting to use soon to help grow my brand as a content creator and curator
That’s all the tea for today, I hope this helps you make better decision as a brand and helps increase your brands visibility & customer base.
|Thanks for reading|
Till next time