BELANGELLIQUE STORE SM MANAGEMENT

Project: SM Management, Content Creation and Curation for BELANGELIQUE STORE

Overview:

We work with Belangelique Store to develop strategies to help increase engagement and brand awareness.

  • Creating blogger like content to increase engagement rates across platform
  • Increase followers and post engagement through creation of regular videos, Instagram Stories Content and Sponsored post Ads.
  • Pull people to the store through discount sales and shopping parties.
  • Supporting PR campaign and strategic messaging across Instagram
  • Styling lifestyle shots of product for Instagram account to use in conjunction with user-generated content for a cohesive feed
  • Using social media to engage with potential customers
  • Managing community and social networking efforts

The Results:

Key wins

  • Increasing followers by nearly 3000+ followers with a 60% increase in community growth between October 2018 – July 2019
  • Increased Instagram stories engagement by 70% to an average of 200 views per story
  • Create cohesive feed that has boosted awareness for account
  • Collaborated with Fashion Bloggers & Influencers during major fashion week and events
  • Used social media engagement strategy as a way to build an audience and introduce brand to potential customers.

FUN INSTAGRAM STORY CONTENT

CONTENT CREATION

Published by Nayonde

Creative Genius, Fashion Enthusiast, Digital Marketer, Personal Shopper, Economist and Philanthropist living in Lagos, Nigeria.

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