Project: SM Management, Content Creation and Curation for BELANGELIQUE STORE


We work with Belangelique Store to develop strategies to help increase engagement and brand awareness.

  • Creating blogger like content to increase engagement rates across platform
  • Increase followers and post engagement through creation of regular videos, Instagram Stories Content and Sponsored post Ads.
  • Pull people to the store through discount sales and shopping parties.
  • Supporting PR campaign and strategic messaging across Instagram
  • Styling lifestyle shots of product for Instagram account to use in conjunction with user-generated content for a cohesive feed
  • Using social media to engage with potential customers
  • Managing community and social networking efforts

The Results:

Key wins

  • Increasing followers by nearly 3000+ followers with a 60% increase in community growth between October 2018 – July 2019
  • Increased Instagram stories engagement by 70% to an average of 200 views per story
  • Create cohesive feed that has boosted awareness for account
  • Collaborated with Fashion Bloggers & Influencers during major fashion week and events
  • Used social media engagement strategy as a way to build an audience and introduce brand to potential customers.



Published by Nayonde

Creative Genius, Fashion Enthusiast, Digital Marketer, Personal Shopper, Economist and Philanthropist living in Lagos, Nigeria.

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